CATFISH FOR
Retail Customers

Fresh and Frozen U.S. Farm-Raised Catfish,
Delivered Coast to Coast

At Heartland Catfish Company, we are proud to provide high-quality U.S. Farm-Raised Catfish for retail customers across the country at a competitive price. We value the relationships we build with our customers, including both independent and big-box retailers.

A man and woman lean over a seafood counter, pointing at fresh fish displayed on ice.

Catfish Products
Available For Retail

Heartland offers a variety of fresh and frozen U.S. Farm-Raised Catfish products suitable for fresh seafood counters and frozen aisles alike.

FILLETS

STRIPS

NUGGETS

WHOLE

Private Label Program

Interested in private labeling? Develop your exclusive product with Heartland U.S. Farm-Raised Catfish. Build your brand name on the quality, versatility and flavor of Heartland’s catfish products that have kept customers coming back for more than 30 years.

Learn About Our Private Label Program

Your Shoppers Deserve
Quality Seafood Options

We only supply our retailers with quality U.S. Farm-Raised Catfish. When you choose Heartland, you’re sure to satisfy your customers. You can trust that we will always provide:

  • Locally grown and sustainably harvested catfish
  • Reliable products suitable for display
  • A consistently delicious flavor profile
  • Timely delivery and customer service

Consumer Education is Key

Consumer trends show shopper commitment to providing their families with delicious yet healthy food options. When choosing Heartland to supply your catfish, you can ensure your customers receive products that check both boxes.

Consumers are willing to spend more to ensure their diets are healthy, which is why informing shoppers of the benefits of U.S. Farm-Raised Catfish is important to us. When purchasing quality seafood options, consumers can expect to spend $12-$22 for a family meal. Those who shop for seafood tend to spend an average of $13 more at the grocery store than those who do not buy seafood, so reaching and expanding this group is a joint effort between Heartland Catfish Company and our retail partners.

Proven Health Benefits of U.S. Farm-Raised Catfish

With less than 60% of grocery shoppers feeling comfortable at a seafood counter, the benefits of catfish are sure to reassure customers that seafood can be an ideal and easy choice. The health benefits of catfish include:

  • Contains many daily recommended vitamins, including omega-3 and omega-6
  • High in protein but low in calories
  • Safe for pregnant or breastfeeding women to eat
  • Healthy fats that can improve heart health and reduce blood pressure

Contact Our

Retail Team

No matter your location, our sales team is here to connect you with our U.S. Farm-Raised Catfish. Contact us to learn more about our wholesale catfish products and pricing.

Jonathan Mills headshot.

Jonathan Mills

Vice President of Sales & Marketing

Susan Minck headshot.

Susan Minck

Director of Retail Sales

Ric Perkins headshot.

Ric Perkins

Vice President of Supply Chain